RED. All of it RED. And so the bull charges its matador with such intensity. And with so much of it, of all this RED – what else is there to do? red is RED. Ironic really that of all its zeal, RED is just a sham. red is sober of the radiant throbs we tend to assign colour. The light waves, or photons which make up the illusion are colourless. They could be black and white I suppose – although that’s certainly not a fact. And as each of these blank lengths leak to the eye, small filaments humm a nervous chime along their optic nerve. The brain’s visual cortex churns this into experience and we see RED. That’s all. Seems like more of an event than any kind of thing. And as with any event how much can the experience vary. Ask the colour of Coca-Cola and all will think RED, and they are certain of it, yes, they are sure. Oddly each of them will see a colour ever so slightly different. There is no uniform to the RED. Just many REDs is all. That seems the certain fact of colour, that in spite of its general definition, red will never replicate in one eye to another – you can never know what another eye is seeing. Without pantone, how are we to identify RED – it seems a little vague without numeric definition. At least we found a way of quantifying colour by values now – black as #000000, coke RED as #F40009. Six numbers are all, and they will thrum in that infra-thin space between a bulb and the glass. Hear it whirr around this gap and as the glass allows, its waves will poke at the eye – one colour and poke.